25 unique tips to promote your blog - Wix blog
Your blog can be your main endeavor, or just a part of it. Either way, blogging is a tool to establish your expertise in a particular niche, drive more traffic to your website through SEO, and engage with your audience. your fake, among many other positive reasons.
Getting your blog noticed includes being active on social media and other advertising mediums, modifying your content to meet the needs of your audience, and learning strategies to help you get noticed. Best strategy for SEO. Below, we'll walk you through 25 unique and highly recommended tips on how to promote your blog:
Switch to the most popular social channels
Share with like-minded communities
Use the power of other blog sources
Combine your efforts with vlog
Interact with influencers
Build a member's area
Advertising on Google
Create a weekly newsletter
Add a link to your email signature
Guest writes for other blogs
Talk at events
Add social sharing buttons
Includes powerful CTAs
Create interesting visuals like infographics and charts
Use mixed media
Write an e-book
Translate your posts into other languages
Get serious with your keyword research
Optimize your meta tags
Write alt text
Learn from your competitors
Get backlinks
Sprinkle in internal links
Add schema markup to your blog
Enable AMP features
Be active on social media
01. Switch to the most popular social channels
Your brand no social media presence in 2020 is similar to Patrick's life from SpongeBob SquarePants: you're basically living under a rock. If you want your blog to get noticed, social media is the most recommended place to share your posts. Instagram, Twitter, and LinkedIn are also great options. This complete social media marketing guide will walk you through the details of each.
On these platforms, the most common way to promote your blog is to create a social media post that includes a link to your blog post and a short description that entices readers to click on it, such as an excerpt of your story. You may also find that more unique options are also valuable to you, such as Instagram Stories, Facebook Ads, and other paid promotions.
02. Share with like-minded communities
Facebook groups, forums, and LinkedIn groups are all great places to reach a specific audience interested in a particular topic. When you find a community that works for you, you have a greater chance of targeting quality readers and making sure you don't spam anyone. If you choose this route, post sparingly, engage with other people's posts, and make sure your shared content delivers value by recommending your posts personally. chemical. You don't want to be someone who is always posting in the group without clear intentions, as that will devalue your work.
03. Use the power of other blog sources
Another place to find community and drive traffic to your blog is through sites that focus on content and information, like Reddit and Quora. Topics in these platforms are in a chat format and provide casual, non-excessive promotional opportunities for you to share your blog posts. Notice how we say "don't over-promote", because you want to sound both natural and relevant when you share a link to your work. For best results, try combining your own posts with posts from other media sources you trust, so that not all of your content is your own promotion.
04. Combine your efforts with vlog
Vlog (video + blogging) may even be more popular than blogging due to YouTube's strong presence on the web. More precisely, almost a third of Internet users are using this platform. So maybe this is a good time to get interested in this market by starting a YouTube channel of your own. That is, if video is your cup of tea. The combined presence of videos linking to your blog posts, or even embedded in your posts, can do wonders for promoting your content.
05. Interact with influencers
Expand your reach to a whole new audience by taking advantage of the vast market that social media influencers can reach, known as influencer marketing. Influencers have built a high reputation in their industry as trendsetters, with a large following of users on Facebook, Instagram, YouTube, and likes.
When influencers offer advice and links to posts, it's often honest, understandable, and unbiased - making their opinions more authentic and trustworthy than companies' and celebrities. So, if they are interested in sharing your blog posts, know that this effort will definitely lead to more people paying attention to your content.
To test this tactic, start by doing some research on the social platforms you're most present on and create a list of popular accounts related to your industry. Then, engage with their content and start a conversation with the people on it, and give them something in return. Be the property of these influencers and they will be more than willing to help you out by sharing your posts.
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06. Build a member's area
If you're blogging via Wix, you'll find that the Members Area is invaluable for engagement. That's not only because it's the home of your number one fans, but also because the Members Area keeps them coming back to your blog by giving them access to your latest posts through notified by email. It will also give members the right to comment and like your posts, and become a guest when you approve.
On your side, you can see what conversations they're engaged in, what posts they're interacting with, and what topics they choose to follow. Through this, you will get to know your community on a personal level and be able to scale your marketing efforts in the right way to the right people.
07. Advertising on Google
Search engine marketing isn't free, but if you're willing to spend a few dollars, your money can go a long way. Google Ads is the most popular way to pursue this blog promotion tactic. It is an online advertising platform where users pay to share their content with a large number of potential website visitors on the Google Ad Network. Over 90% of Internet users can be reached here, so you won't want to miss this opportunity. Among those, you'll be able to target the people you're looking for through specific criteria: location, demographics, keywords, and more. Get started with this complete guide to advertising on Google.
08. Create a weekly newsletter
One of the oldest forms of online advertising has yet to lose its stamina. Email marketing is not dead, in fact, it is more alive than ever. It's a consistent way to share your content with subscribers, one that opt-in can enjoy on a regular basis with their morning coffee or after their lunch break.
To become the email your readers want to open, there are several stages you'll need to follow. First, you'll want to build your mailing list by drawing attention to it on your blog page. A lightbox and a custom online template are the two best ways to do so. After they sign up, greet newcomers with an automated welcome email to your blog, let them know what they'll get by providing links to a few posts. Only then can you start sending them weekly (or biweekly or monthly - it's up to you) blog posts through your regular newsletter.
Looking for some blueprints? These newsletter ideas will help keep your creativity flowing. To create your own emails, use the custom email templates provided to you by Wix. They are integrated with your blog site and your contacts to save you time and allow you to create an intuitive process for your own promotions.
09. Add a link in your email signature
This is an easy way to get a few more potential blog site visits. To get you started, here are some ways to create a professional email signature. Don't forget to link your blog's URL. And if your blog is an important part of your personal brand, you'll want to link to it everywhere. So make your email signature just a starting place. Imagine other opportunities you have to link your blog posts, such as your social media accounts, and while interacting with user posts.
10. Guest writes for other blogs
Getting your voice outside of your own publication can allow you to reach an even larger pool of potential blog subscribers. Guest blogging is the process of writing blog posts for external publications in hopes of tapping into the marketplace of popular websites and industries.
Start by doing your research on publications that accept guest bloggers in your whelm. Also, consider writing for publications that are more widely available and accepted by guest bloggers, such as BuzzFeed, Freelance Writing, and BigCommerce.
If your story appears on the pages of these publications, it may lead to backlinks (links that lead back to your blog) or the opportunity to leave a short bio at the bottom of your blog post. Friend. Either way, you'll experience some form of publicity push.
11. Talk at events
We often underestimate the power of direct marketing efforts. As more brands are becoming more personal to respond to consumer needs, getting to know your audience first-hand will help you stay on top of this much-needed trend.
Think of it this way: aren't you more likely to regularly replay a talented musician's songs after seeing them in person, rather than listening to them online a few times? Be an inspiring voice that captures your audience's attention through guest speeches at events around town, making sure you always mention your blog appropriately (don't overdo it). use it). As a bonus, hand out business cards with your blog's web address on it.
Modify your content
12. Add social sharing buttons
Here's a tip to let your existing readers do the advertising for you: make it as easy as possible for them to share your content online. And since social media is where most Internet users spend their spare time, you'll want to give your existing blog visitors the ability to easily repost your content on the source itself. their data level.
It's as simple as adding social sharing buttons to your posts to achieve this. And in some cases, this is already solved for you. For bloggers using the Wix Blog product, social sharing buttons are automatically embedded at the bottom of each post - so you can test this promotional technique before you start writing.
13. Includes powerful CTAs
Calls to action are short phrases with attached links and used to urge readers to take immediate action. Actions can be subscribing to your blog newsletter, sharing posts, shopping on your online store, and more. To encourage more readers on your blog, use this method to your advantage in your site's micro-text and directly on posts.
Browse through these call-to-action examples as inspiration to guide you. Also, consider making your CTAs stand out by using buttons with bold backgrounds, multiple colors, and bold fonts that are different from the rest of your site's text.
14. Create interesting visuals like infographics and charts
Text and images are standard for blog posts, but if you want to stand out, you'll need to get creative. Depending on what you're writing in your blog posts, an infographic, illustration, or chart can be a great addition to your visual content.
And if a picture is worth a thousand words, an infographic is worth an entire article. For example, this website user statistics infographic we created provides insights that can be independent of the article's text. So if you have some basic graphic design skills and content worth sharing, consider transforming your content with this creative outlet.
15. Use mixed media
Speaking of different creative outlets, you don't have to just type words in this digital era. Combining your talents between multiple media sources can help you promote your blog across platforms, reaching people with different interests. Also, different visitors enjoy viewing their content in different ways throughout their day. For example, some people may enjoy podcasts while commuting, some may be more intuitive and better interacting with photo slideshows, and others may prefer video content.
Start with two media types per post so you don't overwhelm yourself or your readers. If you're interested in getting started with today's popular podcast trend, we have a comprehensive guide to starting your own podcast. And if you want to explore vlogs, Wix Video has everything you need to get the most out of this medium, such as uploading content directly from YouTube, starting a channel and making your videos available for one price. . Finally, this professional media gallery is a great way to showcase a combination of images on your blog in different layout options.
16. Write an e-book
Long-form content works when it serves a useful purpose. You've started a blog and so you enjoy writing, or at least the results you hope to get from it. The eBook is a way to really showcase your full range of expertise in the field. This is an expanded version of a blog post, providing more comprehensive information. For example, if you are an Italian chef and blogger, you can upload a guidebook on how to perfect the creation of several pastas for your restaurant website.
The manual includes a table of contents, chapters or sections, an introduction, and a conclusion. Deciding to take on this quest won't be a walk in the park, but it can help you spread your blog and knowledge to many people.
17. Translate your articles into other languages
Are you fluent in more than one language? If so, put your skills to good use for your blog. You can target a larger audience simply by translating your content into other languages. Make it part of a complete multilingual website and you are sure to expand your reach. In doing so, make sure the posts are globally relevant, as some topics and cultural references are more elusive across cultures.
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18. Get serious with your keyword research
SEO is the process of getting your content found on Google. To do that, you will need to create a personal SEO plan. As a first step, aim to rank high in search results for specific keywords or short phrases that are commonly searched by the Internet users you're targeting. For example, 'business blog' or 'Moroccan lentil stew recipe.'
To know which phrases are best for you to target, you'll want to do full keyword research. Here are some of the top keyword research tools we recommend. Once you've determined which phrases to use, sprinkle them throughout your content, from paragraph text to titles, descriptions and more - we'll show you just a few of the points. following tips. Note that this is just one of the steps to follow in your personal SEO plan.
19. Optimize your meta tags
When we refer to the meta tag and title tag for your blog, it includes the description, title, and URL for the entire blog and each page or blog post within. This is what will appear in the search engine results for your blog publication.
To optimize these components, use your keyword research. This is the top place to focus on implementing those short phrases. Do so by including your number one keyword choice in the title, description, and URL. You can customize your meta tags from directly within the Wix website's dashboard and from within each individual blog post.
20. Write alt text
Alt text, also known as alt text, is a written description of an image that is not visible in the user interface, but in the code. It's an important step in making your website accessible to people with disabilities through screen readers. On top of that, it also helps search engine algorithms understand the content of your images. Search engines will use this as part of their ranking process for results pages. In other words, use your keywords here! For more information, follow these tips for writing SEO-friendly alt text to get started.
21. Learn from your competitors
This is a top recommendation when it comes to SEO for bloggers. It's important to take a moment to check out the competition. Do so by typing your keywords into Google and see which publication articles show up first. The first page of search results is where you want to be, so pay attention to what's out there right now. Browse articles to see what topics are covered, how the article is structured from title to content length, SEO title on SERP (search engine results page) and title in the article itself.
Combine your own expertise with a combination of all the topics covered in the best papers from your contest, which will make your paper the most comprehensive. . This will give it a good chance to rank high and help your promotion efforts.
22. Get backlinks
Links direct users to your site from external online sources. It's a great method to boost your website's SEO, as search engines consider your site more relevant if reputable sources are also interested in your content. To get started, here are some strategies to help you get backlinks, such as guest blogging, submitting your website's URL to directories, and more.
23. Sprinkle in internal links
Another linking strategy is to promote one blog post over another. Throughout the writing process, you'll find opportunities to talk about other content you've written. For example, we might be talking about blog ads, which might lead us to a link to another post about blog templates. See what we did there ;)? Since your blog focuses on one or a few topics, you will find that this promotional tactic is not too difficult to implement.
24. Add schema markup to your blog
This step and the next step are two of the methods Google recognizes for crawling and displaying search results in the most user-friendly way. Schema markup is the code used to help Google understand the structure of your blog in order to be eligible to appear in various search result queries known as “snippets”. These include things like ordered lists and carousels. To add a schema to your blog, you can simply enable 'enable schema' from within your site's dashboard.
25. Enable AMP features
AMP (Accelerated Mobile Pages) is another method of directing Google to information about your publication. AMP specifically speeds up your blog on mobile site by making blog pages lighter in storage size and easier to read on these tiny devices. It is also a factor in determining by Google's algorithm whether they should include your publication in their list of sites to attract specific mobile search results features, like ribbons. pass or not. Just like schema, you can also easily enable AMP on your blog from within the Wix site dashboard via blog settings.
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