The report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.
The Shampoo Consumption Market is expected to grow from USD 29.5 billion in 2020 to USD 36.8 billion by 2026 at a CAGR of over 3.8% during the forecast period.
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Segment Analysis
Product Trends
Based on product, the shampoo consumption market has been segmented into therapeutics and cosmetics.
The cosmetics segment accented for a higher market share in 2020.
The segment growth can be attributed to the increasing usage of shampoo among all age group populations.
The therapeutics segment is projected to register healthy CAGR on account of rising hair problems such as dandruff, oily hair, and hair fall among others.
Regional Trends
Geographically, the market in Asia-Pacific accounted for the largest market share in 2020 and is expected to continue its dominance over the forecast period owing to expanding populace and growing urbanization in the developing countries particularly China and India.
The market in North America and Europe is expected to be driven by rising demand for high-quality shampoo and rising incidences of hair-related disorders.
COVID-19 Impact on Global Shampoo Consumption Market
Covid-19 outbreak impacted the growth of the shampoo consumption market negatively for a short period of time. The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This led to travel restrictions and supply chain disruptions, which in turn affected the manufacturing and availability of the product in the market. However, with the reopening of economies, the online sale of shampoo increased and thus, supported the market growth.
Features of the Report
This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.
The Shampoo Consumption Market analysis report discusses the following heads in great detail:
· Market structure: Overview, industry life cycle analysis, supply chain analysis
· COVID-19 Impact Assessment
· Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
· Market trend and forecast analysis
· Market segment trend and forecast
· Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
· Attractive market segments and associated growth opportunities
· Emerging trends
· Strategic growth opportunities for the existing and new players
· Key success factors
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